Blog Layout

How to Communicate Your Impact Brand

Riccardo Sai • Jan 31, 2023

How to communicate your impact brand

🚫 Old way


⚡️ Expensive creative productions

⚡️ Chasing advertising trends and awards

⚡️ Cumbersome approval process and lengthy red tape.

⚡️ Beautiful images, weak storytelling

⚡️ Chasing big numbers, likes and views

⚡️ Advertising campaigns with short shelf life

⚡️ Working with agencies with big overheads

⚡️ Founders and C-Suite not involved in communication strategy and execution

⚡️ Hard selling and lack of care for real needs of customers


✅ New way


⚡️ Working towards meaningful long term impact rather than YouTube views, instagram likes and short term victories

⚡️ Working with creative agencies aligned with company values and mission

⚡️ Less red tapes and more streamlined approval process

⚡️ Agile creative teams with experience in films and storytelling and not just design

⚡️ Working with people and agencies who care about impact brand and connect with values and mission

⚡️ Embracing the power of storytelling

⚡️ Budget going towards creativity, production and measurable outcomes

⚡️ Communication strategy to inspire people and customers to make positive change

⚡️ Sharing founder’s story and purpose.


Feel you could add more?  Then contact us as we are always willing to learn.

Nature degradation and species loss
by Gavin Lendon 23 Apr, 2024
A brief desciption of the extent of biodiversity loss in the UK
by Maria Soleil 16 Mar, 2024
Soleil Marketing's B Corp Journey (part 1)
by Tash Morgan-Etty 15 Feb, 2024
Tash Morgan-Etty in Conversation with Sam Cande of Responsible Futures on the subject of greenwashing
Planetary Boundaries a business perspective
by Gavin Lendon 01 May, 2023
Planetary Boundaries a Business View on why they are significant
Purpose purpose-driven
by Maria Soleil 22 Jan, 2023
A short guide and definition to purpose driven business
by Tash Morgan Etty 15 Jan, 2023
A guide to avoid greenwashing whilst showing how to use ethical marketing for sustainability purposes
scope 4 greenwashing or realistic reduction in emissions
by Gavin Lendon 27 Feb, 2022
Should organisations consider scope 4 or would it be an execise in greenwashing.
by Gavin Lendon 08 Feb, 2022
Greenwashing within the travel industry. What is it and how to avoid it.
ESG Environment Social Governance
by Gavin Lendon 17 Jan, 2022
5 Reasons why an Environment Social Governance Strategy is right for my business
by Gavin Lendon 11 Dec, 2021
Booking.com launch the travel sustainable badge but does your venue need one and how do you obtain it?
More posts
Share by: