Sustainology UK Limited
Empowering your sustainability journey
Sustainability, a case of Infobesity? How to get relevant information in a sea of irrelevance
Sustainability - Recognising the Relevant from the Rest
Popular interest in sustainability is increasing exponentially over time.
The relevance of the subject to our daily lives has increased the need to undertsnad the issue. Many businesses seek to become more sustainable but don't fully grasp what that means.
The internet shows that the use of the keyword 'sustainability' has increased to 135,000 mentions per month (it increased to 140,000 during the G7 summit). 'Global Warming' attracts 110,000 mentions per month and 'Climate Change' is even higher at 201,000 mentions per month.
In all likelihood, this volume will increase as we head closer to COP 26.
Keeping abreast of all this information would be a distractive process for your business and it is likely that you have better uses for your time.
That said there may be information may be of particular interest to your business hidden within this ocean of data. That one nugget of information may give you a competitive advantage over your competition. By the same token there is the element of FOMO where your competitor can find an edge through better research.
Trying to locate these relevant nuggets from the rest can be extremely frustrating given the volume of information. .It may not merit the cost of a dedicated internal resource of your business to simply conduct constant research. Thta presents a dilemma.
So how do you keep your business aware of relevant news and opinion on the sustainability subject matter that is relevant to you and your business sector without eating into your precious resource of time?
The simplest solution is to outsource the role. Sustainology UK offeres a Sustainability Awareness service which is available to all businesses. Simply tell us the subject matter you are interested in that relates to sustainability and we will curate content to enable you to simply review the most relevant pieces of data that is relavent to your business.
For a small monthly fee we will curate and provide relevant data to you based on the search criteria that you provide.
Enabling you to stay abreast of sustainability issues that are relevant to you without endless streaming and scrolling through pages and pages on the internet.
If this sounds like something your buisness will appreciate then find out more
here and sign up to our Sustainability Awareness service.
