Sustainability, a case of Infobesity? How to get relevant information in a sea of irrelevance

Gavin Lendon • 15 July 2021

Sustainability - Recognising the Relevant from the Rest

Popular interest in sustainability is increasing exponentially over time.

The relevance of the subject to our daily lives has increased the need to undertsnad the issue. Many businesses seek to become more sustainable but don't fully grasp what that means.

The internet shows that the use of the keyword 'sustainability' has increased to 135,000 mentions per month (it increased to 140,000 during the G7 summit). 'Global Warming' attracts 110,000 mentions per month and 'Climate Change' is even higher at 201,000 mentions per month.

In all likelihood, this volume will increase as we head closer to COP 26.

Keeping abreast of all this information would be a distractive process for your business and it is likely that you have better uses for your time.

That said there may be information may be of particular interest to your business hidden within this ocean of data. That one nugget of information may give you a competitive advantage over your competition. By the same token there is the element of FOMO where your competitor can find an edge through better research.

Trying to locate these relevant nuggets from the rest can be extremely frustrating given the volume of information. .It may not merit the cost of a dedicated internal resource of your business to simply conduct constant research. Thta presents a dilemma.

So how do you keep your business aware of relevant news and opinion on the sustainability subject matter that is relevant to you and your business sector without eating into your precious resource of time?

The simplest solution is to outsource the role. Sustainology UK offeres a Sustainability Awareness service which is available to all businesses. Simply tell us the subject matter you are interested in that relates to sustainability and we will curate content to enable you to simply review the most relevant pieces of data that is relavent to your business.

For a small monthly fee we will curate and provide relevant data to you based on the search criteria that you provide.

Enabling you to stay abreast of sustainability issues that are relevant to you without endless streaming and scrolling through pages and pages on the internet.

If this sounds like something your buisness will appreciate then find out more here and sign up to our Sustainability Awareness service.

< Older Post Newer Post >

Reclaiming the Heart of Organisational Strategy

by Diana Sofia Moreno-Gomez • 7 December 2025

In an age where “purpose” has lost its meaning, it’s time to rediscover the forces that make organisations truly resilient by reclaiming what lies at the core of strategic development. It starts with remembering why we exist, what drives us forward, and the future we dare to imagine. Then, we must activate the power of this “ Strategic Triad ” for the benefit of the whole ecosystem that sustains the organisation. This process will ground us and enable us – organisations and individuals – to thrive through today’s complex and unpredictable times. Over recent years, purpose has been dissected, redefined, and overused to the point that its meaning feels diluted into slogans and taglines. But over the past two decades of working with organisations across industries, I've learned this: purpose is the quiet, steady force that holds organisations together through change, but only when understood in its duality: Purpose as the reason for existing Purpose as the determination to become, to go further, to persist. The engine behind resilience. That’s when it becomes a true transformational anchor. However, for the yin of purpose – in its duality – to become this anchor, it must be paired with its yang: the force that delivers clarity and direction: Vision . The Strategic Triad If purpose provides meaning, and determination is the engine behind resilience, then vision helps build momentum. It's the spark that ignites hearts and minds to go beyond what once seemed possible. It's the compass that keeps organisations aligned when everything shifts. When leaders clearly define their purpose, show unwavering determination and articulate a compelling vision – while inviting everyone along for the journey – that’s when the magic happens. A clear example of the Strategic Triad can be seen in President Kennedy’s 1962 moon-shot speech: Purpose: advancing knowledge for the benefit of all. Determination: choosing the hard path because it matters. Vision: a future of innovation, new industries, shared progress, and the possibility of peace. Regardless of politics, the speech united millions behind a common ambition and helped propel the mission that reached the moon. It remains a rare moment where purpose, determination, and vision were fully aligned and lived through the space programme. Source: Full speech Beyond Statements The real value, then, isn't in crafting perfect statements - although they must be true to the core and strong enough to move mountains. It lies in the mindset change that happens while going through the process of answering fundamental questions, such as: What needs are we here to meet? What change do we want to lead? What world do we want to live in? In an era of climate emergency, AI disruption, and polarisation, these existential questions matter more than ever. They ground us when everything else is shifting.